| type="text/javascript"> ch_client = "articlealley"; | | | | Now that you have their name and email you |
| ch_type = "mpu"; ch_width = 590; ch_height = | | | | have permission to follow-up with them. The |
| 250; ch_non_contextual = 4; ch_noborders = 1; | | | | special report did the lead generation for you! |
| ch_vertical ="premium"; ch_sid = "590x250 Article | | | | But a report does more than that.. |
| Mixed Top"; ch_alternate_ad_url = " var | | | | By reading your content-rich special report a lead |
| ch_queries = new Array( ); var | | | | gets to know, like and trust you (without you |
| ength)); if ( ch_selected < ch_queries.length ) { | | | | even having to use any slick, sales techniques on |
| ch_query = ch_queries[ch_selected]; } Copyright | | | | them). |
| (c) 2009 James Roche | | | | How 20 Pages Did All the Lead Generation for Me |
| Working Smarter Not Harder | | | | A year ago, I gave a 5-minute talk at a local |
| Lead generation doesn't have to be difficult or | | | | networking meeting in front of about 55 people. A |
| overwhelming. There are so many marketing | | | | couple of nights before that I wrote a "Special |
| gurus around, all giving out masses of instruction | | | | Report" -90% of it was great content I knew my |
| on lead generation. Too often people are left | | | | audience wanted to know about. |
| confused and frustrated trying to implement all of | | | | After my very brief presentation (I was so |
| it. But, there is an easier way. I'll teach you how | | | | nervous!) I asked everyone to take out a |
| to use a simple information product to do the | | | | business card and write on it, "I want Passive |
| work of lead generation for you. | | | | Revenue!" Sure enough, most people did exactly |
| The secret is using a ten to twenty page special | | | | what I asked. I then said I would give them my |
| report as a give-away in exchange for a person's | | | | new Special Report if they handed me their card. |
| name and email address. Your report should | | | | And again, sure enough, most people willingly |
| provide the reader with timely and valuable | | | | handed me their cards. Lead generation was |
| information on a problem they are facing. | | | | never easier! |