| A squeeze page is one designed specifically to | | | | new developments in the field, or any future |
| secure an email address. A few people shy away | | | | offers as they become available. If you sell |
| from them when they recognize them, but they | | | | foodstuffs or cookery equipment you could offer |
| are more effective in getting the visitor's details | | | | free recipes and a newsletter or email with the |
| than a simple opt-in form. The squeeze page | | | | 'recipe of the month' and 'cookery tip of the |
| provides a compelling reason why the visitor | | | | month'. Give them the opportunity to take part |
| should give you their email address. It should have | | | | by offering a prize for the readers' tip of the |
| a good headline that catches the attention, and | | | | month. |
| address the visitor as an individual. People like | | | | Anything like that will do. Something that adds |
| being address personally. | | | | value to your product like that is always popular. |
| The message should be clear and unambiguous, | | | | If you follow these basics of list building, you |
| and the offer should be of real value. You should | | | | should be able to rapidly build a good list that will |
| explain why the offer is so valuable to the reader, | | | | contain many of your future customers. Always |
| and how the form below will provide not only | | | | keep in mind that customers needs on average |
| what is being offered, but also further information | | | | seven to eight exposures to a product before |
| on a regular basis to keep them in touch with | | | | they buy. Your list allows you to provide these. |