The highest Gluten Free American States are connected to income levels, see which are the main state

m-link">				disease and gluten free and in the early
The leading Gluten free countries are also the				adopter’ stage of market maturity. This
wealthiest (per person). Taken further, we find				means that in the GF case, that the highest
that there is a relationship between high gluten				growth states (based over a two year period),
free searches and the wealthiest States in				are most likely also the most mature GF states.
America. Though this is tempered by the nature				WHAT are the highest growth American cities?
of the wealth, urbanization and other factors. This				A high growth state is naturally composed of high
ground breaking research looks at what factors				growth cities, however depending on the
are involved in the take up of gluten free				urbanisation, wealth and education level of the
products.				people in these cities will dictate how many of
A previous original analysis article for Gluten Free				them contribute to the achieving the high growth
Pages postulated that the most mature and				rate of GF searches in the state as a whole. This
fastest growth gluten free countries in the world				is why it can be very instructive to see what the
were highly related to the wealth of the country,				overall top ten Gluten free online demand growth
specifically the GDP per person.				cities in the USA are ..
The gluten free online demand AND wealth				Top ten American GF cities and population (Dec
relationship turned out to be logarithmic with a				2009)
close relationship for most countries. It was				CITY..Population
decided that this concept should be explored				Littleton, CO..41,986
more. The next postulate was that perhaps this				Denver, CO.2,927,911
theory could be extended to states or regions				Portland, OR..575,930
within countries, and even cities.				Renton, WA.82,548
A GFP analysis and article was created that				Seattle, WA.602,000
explored the gluten free online demand growth				Minneapolis, MN..101, 659
rates of the top ten and bottom ten wealth				Albany, NY94,172
states in America. The analysis showed that the				Boston, MA...599,351
poorest states either did not have data or it was				Salt Lake City, UT...181,743
very intermittent. For the top ten average income				Rochester, NY.........219,773
states (listed below), GF demand or growth rates				While Google does not provide growth data down
were found to be very high.				to city level, it does at least provide the overall
A similar analysis was performed for Australian				top ten list, as well as the top ten cities within
states (as Australia was found to be a higher				each state. From the above list it can be seen
celiac search’ per month country than				that the top two GF growth cities in the USA are
the US). Similar results were found. The conclusion				Littleton and Denver which are both in Colorado,
was drawn that the for the wealthy highest				which happens to be the current highest growth
growth states to have a high sustained gluten				GF state in America. The third highest growth
free search growth rate that they required: a				city Portland happens to be in the Second highest
minimum population and high urbanisation. This				growth rate state OREGAN. The fourth and fifth
may or may not be connected with healthcare				highest growth rate cities Renton and Seattle are
availability and a willingness and education of				in Washington.
doctors to test for celiac disease, considering that				The above correlations suggest that in this
the US diagnosis rate may be under 10%.				fledgling state of the GF market, that the highest
America’s most wealthy states				growth cities have a very strong influence on the
				overall highest gluten free growth states status.
STATE...... Average				Below is the top ten city list for the top TWO
INCOME... POPULATION				gluten free growth states. You will see from the
�.5,296,486				number next to the city what Google considers
New				its relative gluten free growth rate to be, for that
�8,414,350				state. Curiously the top two cities in the USA
.3,405,565				Littleton, CO Denver, CO are ranked at number
..1,211,537				two and eight on the Colorado list. For The
.6,349,097				second highest state Oregon, the only city on its
New				list that makes the top ten of all American cities is
,235,786				Portland. None of Maine’s top ten cities
�.626,932				make it on the American top ten list.
33,871,648				What the states’ city list does show is
�7,078,515				how important it is for a whole range of cities
�4,919,479				within the top states to contribute to the overall
ACTUAL HIGHEST GROWTH GF states				states gluten free growth rate. For instance
Google provides growth rate data for any phrase				Maine has no cities in the top ten American cities
that has sufficient search volumes. For gluten				list and its second city New Gloucester has only
free, as of late December 2009, the following				0.745 the growth rate of its top city,
America states were found to have the highest				Scarborough. When you look at the cities in the
gluten free search rates.				highest GF growth state Colorado, seven of its
State, 2009 annual growth rate index shown				cities have a relative growth rate above
after the state (eg 2.0 = 200%)				0.745. This means for Maine that either
(those with BOLD state text are in the top ten				Scarborough is a very, very high growth city
wealthiest USA states)				(which it is not as it doesn’t rate in the top
Colorado..2.1				ten American cities) OR that many of
Oregon. 3.0				Maine’s cities all have a very high growth
Maine				rate.
New Hampshire				Top ten GF cities in Colorado (Dec 2009)
Washington. 2.3				CITY.............GF Growth Ratio
Minnesota.. 2.3				Grand Junction.......1.0
Rhode Island				Littleton.................0.91
Massachusetts. 2.1				Colorado Springs.....0.885
Utah				Boulder..................0.84
Connecticut.. 2.0				Durango.................0.81
You will notice that not all of the				Aurora....................0.775
wealthiest’ states on the first list, are in				Denver...................0.755
the top ten current highest growth gluten free				Englewood..............0.66
states above. A first point is that if a states				Ft Collins................0.625
wealth is based on finance industries or natural				Top ten GF cities in Oregon (Dec 2009)
resources, the wealth may be concentrated in a				City.......................GF Growth Ratio
few individuals hands and not evenly distributed				Canby....................1.0
amongst the people — which is unlikely to				Troutdale................0.885
lead to high GF search rates. This is potentially				Springfield..............0.84
why Alaska and Hawaii were high wealth states,				Aurora....................0.735
but not high gluten free demand states. Also				Ashland..................0.69
certain races have certain dispositions (genes) to				Roseburg.................0.645
acquiring celiac disease. Europeans (Caucasians)				Bend.......................0.57
seem to have a higher rate of this gene —				Corvallis..................0.55
so this will influence the level of celiac disease in a				Beaverton................0.475
community too.				Portland...................0.46
For the above TEN states two states only have				CONCLUSION
data for the last year, so while New Hampshire				Google releases growth rate data on a weekly
and Utah are in the top ten, the limited and very				basis, and this trend information is only for one
volatile data is not useful for analysis. The other				term — gluten free’. So it is
eight states have a VERY similar search growth				expected that state and city order may change
pattern over the last two years (2008 to				to some degree. However as four of the
2009). As is the general GF search pattern for				wealthiest states (GDP per person) Maine; New
America, there is a peak for November				Hampshire; Massachusetts; Connecticut also rank
December, then a lull in January, February, March.				in the top ten growth rate cities on Google for
However all of the states had a very strong				this week, it appears that the wealth of the state
growth pattern from April to December 2009.				still does correlate somewhat with the growth
For eight states, the table above shows the				rate of a state.
linear projection of the growth rate for the year.				The individual state cities list shows that for a
So while Colorado is listed by Google as being the				state to rank high in overall growth rate for GF
current (December 2009) highest growth state,				information searches, that it needs one or two
this is based on its very latest demand.				cities to rank very well (for example Littleton and
While high wealth, high education, highly trained				Denver in Colorado) or for many cities to rank
medical practitioners are a precursor to good				fairly well in the state.
celiac diagnosis levels, high growth states do not				GF diagnosis rates hover around 5% and most
necessarily correlate with market				states are finding explosive online gluten free
maturity’. However it is thought that since				searches growth, which parallels real world sales.
GF diagnosis rates are so low in the US (< 5%),				This report shows the current GF hotspots
that most states are relatively new to celiac				around America.

Recepies

The highest Gluten Free American States are connected to income levels, see which are the main state

More in Articles